Savannah Children’s Choir

For the Savannah Children’s Choir, we developed a visual identity shaped by sound, growth, and shared experience as part of a collaborative SCAD Serve x GRDS project. Working alongside Rashi Gupta, Ana Cunillera, Taylor Fox, Corien Erickson, Taylor Pittenger, and Yinglun Wang, we crafted a nurturing and uplifting brand personality. The system balances elegance and playfulness through thoughtful negative space and an expansive shape palette for versatility.

As a local nonprofit in Savannah, the choir plays a vital role in bringing children together through music. The identity was designed with wide application in mind—from digital platforms to print collateral and event materials—ensuring consistency and clarity across community touchpoints. The logomark, inspired by musical notes, flowers, and stained glass, symbolizes the choir’s ties to music, personal growth, and communal connection. Together, these elements reflect the brand’s four core traits: playful, harmonious, communal, and uplifting.