The Birchwood Hotel

Nestled in the quiet charm of Saratoga Springs, WY, The Birchwood Hotel invites guests into a warm, grounded retreat. This branding system leans into natural textures, earthy tones, and simple marks to echo the hotel’s cozy, woodsy spirit. The identity centers around hand-drawn illustrations, rich forest greens, deep burgundy accents, and a worn-in serif that feels both refined and familiar. Each touch point was designed to feel personal—like being handed something made just for you. The Birchwood is a place to rest, reconnect, and slow down.