The Hoya Hotel
The Hoya hotel needed a visual identity that reflected Georgetown University that created an elegant and inviting environment.
Visual Design System

The Hoya Hotel is inspired by the symbolism within Georgetown’s historic seal, the logo embodies a spirit of merit—a visual expression of excellence, tradition, and belonging. The emblem is detailed and distinctive, echoing the formal elegance of academic insignia while remaining modern in its restraint.
Each element is crafted as a refined homage to place and purpose, drawing from the university’s enduring history. The mark’s quatrefoil-inspired shape reflects the Gothic architecture found throughout Georgetown’s campus, subtly anchoring the design in its physical and cultural context.



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