The Hoya Hotel

The Hoya Hotel's visual identity was designed to reflect the character of Georgetown University while fostering an elegant and welcoming atmosphere.

Visual Design System

The Hoya Hotel is inspired by the symbolism within Georgetown’s historic seal, the logo embodies a spirit of merit—a visual expression of excellence, tradition, and belonging. The emblem is detailed and distinctive, echoing the formal elegance of academic insignia while remaining modern in its restraint.

Each element is crafted as a refined homage to place and purpose, drawing from the university’s enduring history. The mark’s quatrefoil-inspired shape reflects the Gothic architecture found throughout Georgetown’s campus, subtly anchoring the design in its physical and cultural context.

The Hoya Hotel was designed with DeLeon Creative.